We had so much fun creating this super cute brand identity for Amari On The Go, a children's book series created by Jasmine & Amari, a traveling mother + son duo. For this brand, Jasmine requested a bold primary color scheme, and overall fun brand identity. We used illustrations from their book as inspiration to create this fun, playful brand image with lots and lots of different icons, color variations, and illustrations that they would be able to use on print, packaging, stickers, social media, and more. In the end, Jasmine was thrilled with the end result!